Thanks to concerned reader Shmuel Botnick for calling attention to the serious crisis Klal Yisroel is facing. He writes:
Let’s face it, we’ve got a huge problem. Klal Yisroel is torn, the question looming over us like black clouds billowing out of a coal factory. Is it pronounced Keechel or Kih-chel? This debate has torn families apart, ruined potential shidduchim, and destroyed business partnerships, perpetuating the very sinas chinam that brought about this Golus in the first place. In fact, I’m in the midst of writing a book “Pronouncing Kichels in our Turbulent Times.”
So how do you say it?